You need to send the video file in the email, same as you would a static image or GIF.
Unlike a website, you can’t embed a video and stream it from YouTube or Vimeo. So how are the world’s best marketers taking advantage of video and making it work in email? First, start with your video.įirst of all, you need to have a video that can be shared in email.
Video boosts click-through rates by 65%.In spite of that, 76% of marketers plan to increase their use of YouTube and video marketing, because video has an undeniable impact on email KPIs: It’s a progressive enhancement to include where possible, but it’s always best to check your subscriber list and see if a large enough portion of your audience would be able to see the video in email.Įmail clients like Gmail, Outlook, Thunderbird, and others often don’t support the technical requirements needed to play video right inside the email. Video doesn’t just instantly play if you include it. Video has more support within email than in the past, but it still doesn’t follow the web’s universal support.
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